Ryan J Bell
Collecting survey data begins with designing a survey that encourages a high response rate. Many companies and organizations rush blindly into surveying their employees, customers, and vendors without giving any thought to how they should encourage a response. In such cases, a dismal response rate is predictable. While there are millions of people who will simply refuse to respond to a survey, there are several obstacles to a high response rate that can easily be avoided. Below, we’ll describe several of these obstacles in the hope that you can refrain them during your next survey.