Amaan Goyal
Pay per click (PPC) advertising is a business model used in internet marketing. It is popularly used in online marketing networks, search engines, and content websites. The concept of PPC marketing is highly accepted by advertisers and website owners alike because it thrives in a mutually beneficial relationship.
With PPC marketing, online advertisers pay website owners every time a eligible individual clicks on their PPC ads directing to their website. By qualified, we mean those other than the website owner or any clicker the advertiser deems unreliable. Standards are set, geographical or technical, to refrain website owners from clicking their own ads.