Moe Tamani
Companies resorting to services of an ad agency for an online campaign often find themselves with a single option, the pay per click scheme (PPC). This falls under the broader search engine marketing scheme (SEM). The PPC scheme is recently popularized by Google’s Ad words and is primarily the cause of the company’s stellar rise in Wall Street’s stock portfolios. With this marketing scheme garnering so much attention with the clients the cost per click have also steadily risen, a single click may cost a company as much as $12. Why shouldn’t it be so grossly-priced, it’s what everyone wants, after all? It is precisely the popularity and high price of PPC campaigns which make this scheme in the forefront of an ad agency’s marketing strategies, it is the eventual cash cow and leaves the relatively unknown SEO services in the backdrop.
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Avoid Internet Marketing’s Costliest Mistakes
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